Coupon marketing is an effective way to grow your business by driving sales and bringing new customers. There are many businesses that have shifted to digital channels and other mediums, but the print coupons, being the traditional method of promotion, are still effective. They are used with digital coupons to attract a wider audience.
Print Coupons
Print coupons have gained huge popularity over the years and often seen in newspapers, flyers, and direct mail. The print coupons are still effective in getting new customers and increasing the brand reputation amongst the local audience.
To reach a wider audience, businesses have various channels to distribute their print coupons. One can distribute print coupons through various ways, such as:
- Newspapers and magazines: This helps businesses to target specific demographics and personalize their coupon campaigns
- Direct mail: Businesses can directly post coupons in the mail boxes of local households.
- In-store: In-store distribution can be an effective strategy for encouraging repeat business and generating customer loyalty
It is good to follow some tips to make the most out of your coupon campaigns:
- Provide significant discounts that can attract customers to buy your products and services.
- The coupon should be easily redeemable and the consumer should easily be able to understand all terms and conditions.
- Incorporate a call-to-action that can trigger the buy instinct of the customer
Digital Coupons
Digital coupons offer a digital medium for buyers to take benefits of the discounts and deals. They are a more popular method of promoting brands as many people today are actively engaged over the internet. You can distribute these coupons more conveniently through online channels like email, social media, and mobile apps.
There are many benefits of opting for digital coupons, these are:
- Digital coupons are highly convenient that allow consumers to access and redeem deals with just a few clicks on their smartphones or computers.
- Digital coupons provide cost savings that increase the purchasing power of consumers. This helps the consumers to stretch their budgets further and buy more.
- Digital coupons come out to be a highly effective marketing tool that enables businesses to connect with their target audience and drive sales. It also builds brand recognition and customer loyalty.
The following tips will help you make your campaigns successful:
- Look for the right distribution channel on the basis of your target audience.
- The coupon you offer should be easily redeemable and the consumer should easily be able to understand all terms and conditions.
- Manage customer data to track and measure the success of your campaigns
Print and Digital Coupon Marketing
Print and digital coupons are individually the effective strategies to promote your sales, but once you combine them, the output will get increased in multiple folds. The combined strategy will target larger audience, thus, resulting in more sales and brand promotion.
You can combine print and digital by offering a discount code that can easily be redeemed through online channel. Another way can be to get your customers sign up for digital coupon mailing list to get access to lucrative offers and discounts. This strategy will attract customers to receive great discounts regularly.
